ITWomen Debuts Ad Campaign for Girls 10 – 16 – Kudos to UM PhilADthropy Team

Check Out ITWomen’s New Micro-Site for Girls and Technology at


ITWomen is thrilled that the University of Miami School of Communication (SoC) selected ITWomen for its annual PhilADthropy Day.  Thanks to this event, a student team produced  — in 24 hours! — a campaign designed to reach girls 10 to 16 years old on the unlimited possibilities for a future in technology. Only 12 non-profits were chosen from more than 100 applicants.

ITWomen Role Model Speakers for years have reached thousands of girls in classrooms and industry field trips with the message that you can make a difference, be a disrupter, and find economical empowerment by making a future in technology!

In order to expand our outreach, we asked the PhilADthropy team to help us inspire girls with materials that speak uniquely to them.

“We were not only impressed by the quality of ideas, but the breadth of work the team was able to produce in such a short time frame; from the micro-site promoting tech futures to girls, a video, a PowerPoint for use in schools, stickers, posters, postcards, t-shirt designs, and supporting social media strategies,” said ITWomen President Claire Marrero.

Clay Ewing, Assistant Professor,  Department of Cinema and Interactive Media, University of Miami, School of Communication and Alex Allen were the ITWomen team leaders for PhilADthropy Day.

“On behalf of ITWomen I cannot thank you enough for choosing ITWomen as one of the lucky participants in this year’s PhilADthropy event,” Claire told the organizers.

“We are absolutely thrilled with the body of work produced by the Students and Team Leads, Clay and Alex.  It was clear that the team really listened and put a lot of energy into research and understanding our objectives to deliver some amazing creative.  ITWomen will definitely be utilizing all the assets to engage more girls in Tech Careers and will launch  #MakeYourMark and #RethinkIT across Miami Dade, Broward, Palm Beach and Pinellas County Public Schools over the coming weeks at some events that will reach 1000’s of students. ”

— Christine Zambrano 
ITWomen VP Digital Content